Thankful for Great Publicity for a Great Cause

By Holly Becka, HorsePower Communications

When people who work for a good cause receive terrific publicity, it makes my heart sing.

I could not have asked for more lovely coverage than the beautiful photo essay presented today by The Dallas Morning News about Gingerbread for Humanity. This annual Christmastime fundraiser at Trinity Presbyterian Church in McKinney lets participants decorate gingerbread houses and enjoy frivolities while doing something sweet for the community. All proceeds benefit North Collin County Habitat for Humanity.

The coverage reflects the hard work and inspiring motives of the volunteers’ efforts, not to mention the good family fun that the event breeds. To read the DMN story and look at all the great photos, please go to this link.

Photos by Dallas Morning News Special Contributor Brandon Wade

Starting late last spring, HorsePower Communications was honored to serve on the organizing committee for the eighth annual Gingerbread for Humanity fundraiser. HorsePower developed a marketing plan and put it into action — the first time the event has had a comprehensive, coordinated marketing strategy. Our goal was to raise general public awareness about this incredibly fun event to attract new participants and increase fundraising profits.

HorsePower Communications’ pro bono efforts included writing and distributing news releases and media alerts, ad coordination and placement, social media campaigns, and taking advantage of low-cost and free marketing outlets.

Thank you to chief Gingerbread for Humanity organizers Pam Hatch and Dawn Serr for allowing us to be a part of such a wonderful event! Next year’s Gingerbread for Humanity date is already set. Mark your calendars for Saturday, Dec. 13, 2014!

HorsePower Communications believes in giving back to the community and in sharing our gifts to promote others. We offer special rates for nonprofits. Call us at 214-208-3524 to discuss your project and receive a quote.

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