Thankful for Great Publicity for a Great Cause

By Holly Becka, HorsePower Communications

When people who work for a good cause receive terrific publicity, it makes my heart sing.

I could not have asked for more lovely coverage than the beautiful photo essay presented today by The Dallas Morning News about Gingerbread for Humanity. This annual Christmastime fundraiser at Trinity Presbyterian Church in McKinney lets participants decorate gingerbread houses and enjoy frivolities while doing something sweet for the community. All proceeds benefit North Collin County Habitat for Humanity.

The coverage reflects the hard work and inspiring motives of the volunteers’ efforts, not to mention the good family fun that the event breeds. To read the DMN story and look at all the great photos, please go to this link.

gingerbreadDMN

Photos by Dallas Morning News Special Contributor Brandon Wade

Starting late last spring, HorsePower Communications was honored to serve on the organizing committee for the eighth annual Gingerbread for Humanity fundraiser. HorsePower developed a marketing plan and put it into action — the first time the event has had a comprehensive, coordinated marketing strategy. Our goal was to raise general public awareness about this incredibly fun event to attract new participants and increase fundraising profits.

HorsePower Communications’ pro bono efforts included writing and distributing news releases and media alerts, ad coordination and placement, social media campaigns, and taking advantage of low-cost and free marketing outlets.GBH_logo color

Thank you to chief Gingerbread for Humanity organizers Pam Hatch and Dawn Serr for allowing us to be a part of such a wonderful event! Next year’s Gingerbread for Humanity date is already set. Mark your calendars for Saturday, Dec. 13, 2014!

HorsePower Communications believes in giving back to the community and in sharing our gifts to promote others. We offer special rates for nonprofits. Call us at 214-208-3524 to discuss your project and receive a quote.

Advertisements

Look for Gingerbread Storefronts in Historic Downtown McKinney & Register Now to Decorate Your Gingerbread House on Dec. 14

By Holly Becka, HorsePower Communications

Orisons2.1

The gingerbread storefront created to resemble Orisons Boutique is on display now at the business in historic downtown McKinney. The Gingerbread for Humanity fundraiser to benefit North Collin County Habitat for Humanity is on Saturday, Dec. 14. Photo by Jim Davis of Go Life Imaging in McKinney.

When you visit historic downtown McKinney this holiday season, be sure to stop by Snug on the Square, Orisons Boutique and Goodies Texas to see creative miniature gingerbread storefronts that look just like the actual businesses.

These gingerbread masterpieces are part of an ongoing publicity campaign to raise awareness about the upcoming eighth annual Gingerbread for Humanity fundraiser at Trinity Presbyterian Church.

From 9 a.m. to 1 p.m. Dec. 14, the public is invited to unleash their creativity and decorate a gingerbread house to take home while benefiting North Collin County Habitat for Humanity. Pre-registration is highly advised. To obtain a registration form, please go online to www.TPCMcKinney.org and click on the gingerbread icon.

“We love to see what the participants come up with each year,” explains Pam Hatch, one of the event organizers. “We have tons of candy that decorators can choose in our candy buffet – and because of all the choices, we’ve had really cool gingerbread houses decorated by theme, by color and even one that was created to look just like Trinity Presbyterian Church.”

This creativity inspired event organizers to seek volunteers from the congregation to make and decorate gingerbread storefronts that could be displayed in downtown McKinney with the hope of increasing awareness about the Gingerbread for Humanity fundraiser.

A dedicated team agreed to take on the challenge of building what Hatch calls “the extra-tough structural gingerbread storefronts” and decorating them to resemble the actual businesses. The volunteers’ work began this summer and was perfected through trial and error.

OrisonsDetail4

Trinity member Myrt Bunje crafted the back of the Orisons gingerbread storefront to look like an old plaster wall. Photo by Jim Davis of Go Life Imaging.

Tim and Amy Sherman baked the gingerbread storefront pieces using a secret recipe to ensure the gingerbread structures would stand the test of time. Pablo Ruiz and Andrew Bender served as the architects; Bender also served as the structural engineer and one-man construction crew, donating dozens of hours to build the structures. Myrt Bunje decorated the Orisons gingerbread storefront; Debra Guillemaud decorated the Snug on the Square storefront; and Bender decorated the Goodies storefront.

“The results have been amazing – they were shown at church and they were a huge hit,” Hatch says. “Everyone who sees them cannot stop looking at all the intricate details. We truly appreciate the volunteers’ hard work, and we cannot thank Snug, Orisons and Goodies enough for partnering with us on this project.”

Creativity with Gingerbread, Candy and Icing

Snug2

This gingerbread storefront is on display at Snug on the Square in historic downtown McKinney. Photo by Jim Davis of Go Life Imaging in McKinney.

Guillemaud loved the creativity involved with the project and was determined to make the Snug storefront as edible as possible (except for its florist foam supports and foam board base). She made the bricks with sugar cookies and the paving stones with crackers, and she applied tubs of frosting to cement everything in place.

“I have decorated houses at the Gingerbread for Humanity event with my children where their goal seemed to be to use as much candy as possible, have a colorful and festive outcome, and to be able to surreptitiously remove candy over the coming days,” Guillemaud says. “Creating the Snug storefront was fun because it was an adventure into something new. I quickly developed expertise into ‘rework’ procedures!”

The biggest challenge, she says, was ensuring the candy windows would hold their shape and reliably remain on the gingerbread storefront.

“I used melted candy but early versions seemed to just melt away on humid days,” Guillemaud says. “To create the shape, I used cookie dough as the outline, crushed candy within the shape, and baked this on parchment paper. Then I cut away all but the thinnest strip of cookie, which resulted in a window with a frame.”

For the Orisons storefront, Myrt Bunje went above and beyond adding fun details, including a display window showing off western apparel, street lamps and Christmas lights that actually light up, a horse and carriage, snow and evergreens.

Bricks on the Orisons storefront were fashioned from “sour power belt” candy and then hand-painted with food coloring. The windows were piped with black licorice laces. Bunje then finished the structure’s exterior walls with frosting that she created to look like vintage signs and old cracked plaster.

The Gingerbread for Humanity Fundraiser

Orisons1.0

Photo by Jim Davis of Go Life Imaging.

The gingerbread storefronts will be on display downtown through Saturday, Dec. 14, the day of the Gingerbread for Humanity event at Trinity Presbyterian. Anyone who cannot attend the event may still participate by registering for a take-home gingerbread kit, which comes complete with a pre-made gingerbread house, icing and lots of candy to decorate with. Please go online to www.TPCMcKinney.org and click on the gingerbread icon for details and the registration form.

For many McKinney residents, enjoying Gingerbread for Humanity is part of their family’s Christmas traditions.

“My family and I have participated in Gingerbread for Humanity for many years starting when my children were, well, little children,” Guillemaud says. “Now that they are teenagers, I thought their interest might wane. However, I was surprised to hear from them that this is our ‘tradition’ and a must-do holiday event! We love it because not only is it fun, but it also funds Habitat for Humanity!”

Do something sweet for your community!

Gingerbread for Humanity Event Details:

  • Time: 9 a.m. to 1 p.m. Saturday, Dec. 14
  • Location: Trinity Presbyterian Church, 5871 W. Virginia Parkway, McKinney
  • Cost: $32 when you pre-register; $38 at the door (spaces limited)
  • Registration details: Go online to www.TPCMcKinney.org and click on the Gingerbread icon to download the registration form.
  • Send any questions to gingerbread@tpcmckinney.org

GBH_logo color


Gingerbread For Humanity Fundraiser On Saturday, Dec. 14 Benefits North Collin County Habitat Chapter

Reserve Your Tickets Now Before This Popular Event Sells Out

By Holly Becka, HorsePower Communications

You’re invited to take part in an ongoing tradition that combines family fun and the heavenly scent of gingerbread with the opportunity to make a positive difference in your community.

Registration is ongoing for the eighth annual Gingerbread for Humanity event at Trinity Presbyterian Church in McKinney, Texas.

On Saturday, Dec. 14, you can decorate and take home a fully assembled gingerbread house while supporting North Collin County Habitat for Humanity. The candy buffet — described as “awesome” by children who flock to the event each year — will delight any gingerbread house decorator. Be sure to stop by the photo booth to get a free picture of your family, your gingerbread creation and Mrs. Claus before you leave.

Gingerbread slide-TPC holiday bazaarThis popular holiday event always sells out, so pre-registration is highly recommended. To register, please go online to www.tpcmckinney.org and click on the gingerbread icon to download the registration form. Paid registrations are due by Dec. 8 to secure reservations to the event.

Anyone unable to attend the Dec. 14 event may still participate by ordering Gingerbread for Humanity kits from Trinity. Kits contain fully assembled gingerbread houses and plenty of frosting and candy for decorating at a later time. They’re great for holiday parties and children’s activities. Look for the link on Trinity’s website to order your kit.

Gingerbread for Humanity Details:

  • Time: 9 a.m. to 1 p.m. Saturday, Dec. 14
  • Location: Trinity Presbyterian Church, 5871 W. Virginia Parkway, McKinney
  • Cost: $32 when you pre-register; $38 at the door (spaces limited)
  • Registration details: Go online to www.tpcmckinney.org and click on the Gingerbread icon to download the registration form.

It’s a great time for a greater good. All proceeds benefit homes to be constructed as part of North Collin County Habitat for Humanity’s mission “to put God’s love into action by building homes and communities.”

NCC Habitat is part of a global non-profit housing organization operated on Christian principles. The organization encourages positive relationships throughout the community by advocating for fair housing policies and by providing training to help families improve their shelter conditions.