Gingerbread For Humanity Fundraiser On Saturday, Dec. 14 Benefits North Collin County Habitat Chapter

Reserve Your Tickets Now Before This Popular Event Sells Out

By Holly Becka, HorsePower Communications

You’re invited to take part in an ongoing tradition that combines family fun and the heavenly scent of gingerbread with the opportunity to make a positive difference in your community.

Registration is ongoing for the eighth annual Gingerbread for Humanity event at Trinity Presbyterian Church in McKinney, Texas.

On Saturday, Dec. 14, you can decorate and take home a fully assembled gingerbread house while supporting North Collin County Habitat for Humanity. The candy buffet — described as “awesome” by children who flock to the event each year — will delight any gingerbread house decorator. Be sure to stop by the photo booth to get a free picture of your family, your gingerbread creation and Mrs. Claus before you leave.

Gingerbread slide-TPC holiday bazaarThis popular holiday event always sells out, so pre-registration is highly recommended. To register, please go online to and click on the gingerbread icon to download the registration form. Paid registrations are due by Dec. 8 to secure reservations to the event.

Anyone unable to attend the Dec. 14 event may still participate by ordering Gingerbread for Humanity kits from Trinity. Kits contain fully assembled gingerbread houses and plenty of frosting and candy for decorating at a later time. They’re great for holiday parties and children’s activities. Look for the link on Trinity’s website to order your kit.

Gingerbread for Humanity Details:

  • Time: 9 a.m. to 1 p.m. Saturday, Dec. 14
  • Location: Trinity Presbyterian Church, 5871 W. Virginia Parkway, McKinney
  • Cost: $32 when you pre-register; $38 at the door (spaces limited)
  • Registration details: Go online to and click on the Gingerbread icon to download the registration form.

It’s a great time for a greater good. All proceeds benefit homes to be constructed as part of North Collin County Habitat for Humanity’s mission “to put God’s love into action by building homes and communities.”

NCC Habitat is part of a global non-profit housing organization operated on Christian principles. The organization encourages positive relationships throughout the community by advocating for fair housing policies and by providing training to help families improve their shelter conditions.


Shop Local and Support McKinney Small Businesses during MLA Business Expo on Nov. 11

By Holly Becka, HorsePower Communications

The McKinney Ladies Association (MLA) is comprised of diverse volunteers from all walks of life who work together for community betterment.

But exactly who are these local business owners who graciously donate their time to help the McKinney-area community? The public is welcome to attend the MLA Member Business/Vendor Showcase on Monday, Nov. 11 to find out.

“MLA is organizing our first-ever business fair to spotlight all of the business owners and vendors who so willingly give of their time to support MLA and our community,” explained MLA President Becky Smeltzer. “We want to do what we can to support them for being part of MLA’s ongoing efforts to raise funds for charities throughout our community.”

The MLA Members’ Business Expo and Vendor Showcase is scheduled from 7 to 9 p.m. Monday, Nov. 11 at the McKinney Performing Arts Center, 111 N. Tennessee in historic downtown McKinney, Texas. Vendors will exhibit information about their companies, and a wide variety of services will be represented — ranging from jewelry, makeup, fine baked goods and window treatments to financial advice, professional photography and public relations/business writing. Vendors say that holiday pricing will be available for those who would like to shop early for the holidays!Updated MLA Vendor Flyer 110513

The Nov. 11 event is free to attend. Snacks will be provided, and glasses of wine will be available for purchase. In addition, there will be goodies and door prize giveaways, so be sure to mark your calendars now. All attendees are asked to bring a donation to benefit Seniors Helping Seniors in McKinney.

MLA’s mission is to support the children and families of McKinney through special events and fundraising efforts organized by MLA. The group meets monthly during each club year, which mimics a school calendar and extends from September to May. Each meeting is designed to give members a philanthropic opportunity as well as the chance to engage in a variety of social activities with other members. MLA’s goal is to have fun, make friends and change lives in our community.

Dr. Suzanne Hales of CCA North Texas Interviewed by ‘Shark Tank’ Crew about McKinney Entrepreneur’s Product to Promote Communication

Register for an Upcoming Couples’ Retreat to Strengthen Your Communication Skills

By Holly Becka,

Honest communication – it’s one of the most important elements for long-term, successful, rewarding relationships and marriages.

In her more than two decades as a marriage and family therapist at CCA North Texas in McKinney, Dr. Suzanne Hales has encouraged couples to talk openly to each other. She’s also taught couples how to effectively communicate and practice active listening, so that each partner better understands what their loved one is saying.

Dr Hales-portrait lowresThis summer, Dr. Hales was asked to review a new product by McKinney entrepreneur Jason Adams, who will be featured on ABC’s Shark Tank on Friday, Oct. 25. Dr. Hales enjoyed the product, called Elephant Chat, because it encourages and helps remind couples to speak openly.

“Elephant Chat serves as a wonderful visual reminder that couples need to actively work on communicating with each other. That’s why I really like the idea,” says Dr. Hales, a licensed professional counselor, a licensed marriage and family therapist, an Imago therapist and a Jungian analyst-in-training.

Dr. Hales was interviewed by the Shark Tank camera crew about the product and is looking forward to watching the TV show Friday.

The product’s founder notes on his website that Elephant Chat “cannot replace great advice from professional counselors” and says that “Elephant Chat tools are a great way to remember and utilize the things you have learned” from licensed professional counselors.

CCA North Texas, founded by Dr. Hales in 1986, prides itself on offering the widest variety of counseling services and the most diverse group of specialists in Collin County – all conveniently housed under one roof. CCA North Texas provides confidential, comprehensive mental health services to North Texans of all ages, and its staff includes a vast array of licensed counselors, social workers, play therapists, art therapists, psychologists and a psychiatrist offering care for individuals, couples, children and families.

“Counseling enables people to learn the skills necessary to lead healthier and more productive lives, to solve problems that may have existed for 200x200 CCA Logogenerations, and to heal from emotional wounds both old and new,” Dr. Hales says. “We at CCA North Texas are wholeheartedly committed to this process by which individual’s lives are changed, couples’ relationships are fortified, families are strengthened, and communities enhanced.”

The services that CCA North Texas offers for couples includes premarital counseling, marital counseling, couples’ counseling, couples’ w

Dr. Hales and noted psychotherapist and author Dr. James Kitchen will conduct a couples’ retreat on Feb. 14-16, 2014, at the Crescent Moon Lodge and Retreat Center near the Texas-Oklahoma border. For details or to register for this event, please call CCA North Texas at 972-542-8144.orkshops, and couples’ retreats.

Couples who would like to strengthen their relationship or their communication skills are invited to contact CCA North Texas to schedule an appointment with Dr. Hales or another therapist on her staff. To schedule an appointment, please call 972-542-8144. CCA North Texas proudly partners with the employee assistance programs (EAPs) of many agencies and businesses throughout North Texas.

Crescent Moon Logo 200 x 200Additional upcoming workshops at the Crescent Moon Lodge and Retreat Center will provide encouragement, support, information and assistance to help clients achieve the life changes they seek. If you have an idea for a retreat or workshop to be conducted there, please send an email to or click here to access the online form.


About the Crescent Moon Lodge and Retreat Center:

Join us for a retreat into nature. The Crescent Moon Lodge and Retreat Center is a relaxing, tranquil respite for groups, families and friends. The 5,000-square-foot lodge stands on 160 acres of wooded hills in the town of Rattan, Oklahoma, near the Texas-Oklahoma border. The Crescent Moon Lodge and Retreat Center provides comfort and quiet reflection amid natural beauty. For more information, please go online to

About CCA North Texas:

CCA has provided counseling services to residents from McKinney and the surrounding area for more than 25 years. Founded by Dr. Suzanne Hales, CCA offers a staff that includes licensed professional counselors, social workers, therapists and a psychiatrist who provide counseling, psychotherapy and psychiatric care for adults, children, couples and families. CCA is located at 2750 W. Virginia Parkway, Suite 104 in McKinney. To make an appointment, please call 972-542-8144. For more information, please go to CCA’s therapy provides encouragement, support, information and assistance to help you in the changes and transformations you seek in your life. We are honored to be a part of your process of change, and we applaud your courage in seeking assistance to make changes in your life.

New ManeGait Program Boosts Brain Development and Delivers Unbridled Hope


Belle rides her favorite horse at ManeGait in McKinney, Texas. Photo courtesy of Lori Wilson Photography.

We were honored to tell the story of “GaitWay to the Brain,” a groundbreaking program at ManeGait Therapeutic Horsemanship in McKinney, Texas, that is having wonderful successes and making an incredible difference in the lives of so many families.

Here is the story, printed in the September 2013 issue of McKinney Magazine, which is published by the McKinney Chamber of Commerce.

New ManeGait Program Boosts Brain Development and Delivers Unbridled Hope

By Holly Becka,

When it’s time to mount up, Belle Gordon enthusiastically climbs into the saddle on her favorite horse. Blond braids peek out of the 6-year-old’s riding helmet as she takes the reins and starts around the ring. Anyone watching sees a smiling, confident young rider.

Her parents see a miracle.

Belle is one of 23 participants making great strides in a new program that began last fall at ManeGait Therapeutic Horsemanship in McKinney, a nonprofit facility that provides equestrian skill-based lessons and services for North Texas children and adults with disabilities.

Called GaitWay to the Brain, the new program builds upon and amplifies the benefits that participants receive through therapeutic horseback riding. It’s based upon a growing body of scientific evidence that performing certain tasks and exercises can help form fresh neural pathways in the brain, leading to new cognitive connections that improve focus and understanding. Participants work on daily therapeutic activities at home to further boost the GaitWay program’s benefits.

ManeGait is the only therapeutic horsemanship program in the North Texas area to offer this unique “brain-building” program.

Amazing Progress

Belle, who has been diagnosed with Autism, was seeing a bevy of specialists when she started the GaitWay program in January 2013. Her parents hoped GaitWay – and therapeutic horseback riding in general – would augment Belle’s ongoing therapies, allow her to be surrounded by an accepting community and let her develop a new skill.

They didn’t expect that Belle would make astounding improvements in just six months.

“This is a different child than she was six months ago,” says her father, Ben Gordon. “Being in the GaitWay program – I think it’s the only way to explain the progress she’s made.”

Crystal Gordon, Belle’s mother, says the 6-year-old’s overall happiness has increased, she has a better sense of self, and her use of language “has just exploded.” Her parents explain that Belle’s new ability to use sentences and different words to communicate has made a world of difference because Belle feels far less frustrated than she had just six months ago.

“Belle has learned to read, write, do simple math, express her feelings as never before, to speak in sentences – not just in one-word communications – and desire pretend play and really take it far,” Crystal says.

Because Belle’s attention span has tripled, the 6-year-old now has the ability to self-regulate and can be around crowds and loud sounds. It’s been life-changing, her parents say. Their daughter now enjoys eating in public and going shopping at a grocery store or the mall. She even sat with rapt attention through her older brother’s band concert.

Crystal’s eyes well with tears when she talks about the positive changes she’s witnessed in her daughter. Perhaps one of the most important things that GaitWay has provided, she says, is hope.

An Organic Beginning

ManeGait Executive Director Patricia Nelson and Donor Relations Manager Landon Darling Schneider know that hope means a great deal for parents seeking to help their children with disabilities, and they are honored that ManeGait is known for providing it.

Founded in November 2007, ManeGait is a testament to the healing power of the horse. Riders with various disabilities learn to control a horse, gaining body strength, flexibility, better balance, improved range of motion and physical endurance, as well as improved cognitive, emotional and social skills. Riders receive assistance from Professional Association of Therapeutic Horsemanship International-registered instructors, more than 300 dedicated volunteers and carefully screened, calm horses.

Interestingly, Robin Harwell, the certified speech pathologist with 35 years of expertise who now directs the GaitWay program, initially was a ManeGait volunteer. She has a private practice, teaches fellow therapists how to integrate a neurobiological approach into work with their patients, and she formerly worked with a therapeutic horsemanship program in Louisiana.


Therapist Robin Harwell and GaitWay to the Brain participant Belle are shown in the ManeGait barn. Photo courtesy of Lori Wilson Photography.

ManeGait’s board approved the GaitWay to the Brain pilot program, which began in fall 2012 with ManeGait donors’ support. The program is now being expanded thanks to a CoServ grant and additional donor funding.

Harwell explains that humans learn and interact as the brain receives information along three major sensory pathways – auditory, visual and vestibular (balance). Usually, the brain seamlessly processes this information. A disability or injury can negatively affect the receptive pathways, but the right tools can help improve brain function, especially since new brain cells are created every day, Harwell says. The old belief that someone is born with a certain number of brain cells and those cells die off over time is simply wrong, according to the latest scientific research.

“With brain-building techniques, you can change the architecture of the brain,” Harwell says. “We are literally laying down wiring that adds RAM to the brain.”

GaitWay participants arrive a half-hour before their regular riding lesson in order to work with Harwell. In a cozy gatehouse that is being transformed into cognitive brain-building center, riders take part in structured, specific exercises individualized to their needs. They listen to music designed to stimulate their brains and balance systems while being gently spun. They perform exercises, sing songs and even drink water to activate “brain buttons,” as the children call them. Goals are set, progress is noted and adjustments are made for each rider, who then works at home on activities designed to reinforce the brain building.

Harwell also works with the participants during their therapeutic horseback riding lessons. The result has been that GaitWay participants are more focused during their riding lessons so they get more from them. And that progress has been carrying over into everyday life.

Parents Rejoice

Holly Sanchez’s 4-year-old son, Christian Pietersz, has been working with Harwell since the GaitWay program began. The youngster’s speech and gait issues have improved, and he’s much more focused and calm.

One side of Christian’s body is weaker than the other, and GaitWay exercises along with therapeutic horseback riding have helped him grow stronger, Sanchez says. “It’s helping both sides of his brain to be retrained to work better together,” she says.

Sanchez and the Gordons watched their children play and dance before huddling together in front of a computer screen where a ManeGait volunteer had been working. When 6-year-old Belle noticed that a visitor was taking notes, she happily pointed at her name written on a notepad. Both she and Christian said the best part about visiting ManeGait is getting to ride their favorite horse.

Their parents say ManeGait and Robin Harwell have earned special places in their hearts.

“Robin was key in our success,” Crystal Gordon says. “She has changed our lives. The GaitWay program has allowed Belle to become a truly happy kid. We are forever grateful.”

For more information on ManeGait and the GaitWay to the Brain program, visit For more information about Harwell’s approach, visit ManeGait attributes much of its success to its dedicated volunteers but notes that more volunteers are always needed. To volunteer at ManeGait, click on the “Volunteer” tab on

About the author: Holly Becka is the owner of HorsePower Communications, a public relations, marketing and business writing firm in McKinney. Email her at

Gotta Love that Organic Public Relations When Consumers Tweet Positively about Clients

Over the weekend, I had an opportunity to take part in a wine tasting and vineyard tour at Mitas Hill Vineyard in McKinney, Texas, which I’m proud to say is a new client.MitasHill_Logo_Brown_RESIZED

One of the things I’m helping the vineyard with is their social media. During the tour, I started receiving Twitter notifications on my phone indicating that someone on the tour was live Tweeting. It turned out that a gentleman on the tour with his lovely family was Tweeting and snapping photos — and he has since put his thoughts about the tour/wine tasting on his blog.

You can read him here:

He’s an engaging writer and his blog post about Mitas Hill is fun to read. I am thrilled with all the wonderful (and true!) things he has to say about the Mitas family and their beautiful vineyard and winery. The family’s goal is to make each valued guest’s experience the absolute best — treat them well, teach them new things and make the Texas wine that they grow and craft by hand as accessible as possible to longtime wine enthusiasts and those who are new to wine tastings. From this gentleman’s blog post, it’s obvious that the Mitas family accomplished all of that and more — he says his family will now measure other vineyards by the high standards set by Mitas Hill. Love it!

So, thank you @paacojavi712! It was great meeting you and your family. Thank you for all the kind words about Mitas Hill Vineyard.

Do me a favor and follow this gentleman on Twitter. I know I am!

Sharing the Love: Kindness Pays in Business

One of the things we most love about owning our business is the opportunity to work with the people we choose to work with.

heartWhen talking with prospective clients and business partners, we recommend considering whether they’re a good fit both business-wise and personality-wise. Are they passionate and excited about what they do? Are they friendly and helpful? Do they treat others well? Will they treat you well? Do you want your business name associated with theirs?

Several months ago, we started working with Megan Hickman, an account manager at, an engaging local news site in McKinney, Texas, one of the fastest-growing communities in the nation. Megan is the kind of person you enjoy working with — super nice, helpful at keeping our various client accounts organized, and just all around great at her job. She had sent a note sometime back to provide the latest statistics about stories and ads we helped coordinate for clients — so we dashed off a quick note of thanks and expressed gratitude for all of her help. When she asked if she could use it as a testimonial online for prospective advertisers, we added to what we had already written so that it more fully expressed our thoughts.

TownSquareBuzz just revamped their website, and it looks great — and our testimonial is featured here, on the main advertising page under “Testimonial.”

We love that they’ve shared our gratitude and given us some love in the process. Thanks, TownSquareBuzz!